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Press Release
Today is Breast Health Day: 15 October 2010 Campaign: ‘Breast health is up to you’
Engaging in physical activity, maintaining a normal body weight, and eating a healthy diet: three simple but crucial lifestyle choices for the future of a woman’s breast health.
Milan, 15 October 2010 – Thousands of women around the world have already joined the 2010 Breast Health Day Campaign ‘Breast health is up to you’ via major social networks in the run up to Breast Health Day 15 October. This year the purpose of the campaign, launched by Europa Donna, is to encourage girls and women around the world to commit to daily healthy lifestyle choices that can make a difference in their future breast health. A growing body of evidence shows the link between healthy lifestyle choices and a lower risk of developing breast cancer.1 According to these studies, excess body weight and physical inactivity deserve special attention, since they account for 25-33 percent of all breast cancer cases.1 As a result, being active, eating a well balanced diet and avoiding weight gain are three simple but crucial lifestyle choices that can positively impact the future of a woman’s breast health.
“Not enough women around the world are aware of the importance of lifestyle choices for their breast health and of the simple daily actions that can help prevent between a fourth and a third of all breast cancer cases” said Susan Knox, Executive Director of Europa Donna - The European Breast Cancer Coalition. “Through our Breast Health Day 2010 campaign ‘Breast Health is up to you’, we are hoping to have as many women as possible become more aware of prevention and join our call-to-action online and in real life”.
Breast Health Day 2010 campaign features
As part of the campaign, Europa Donna has developed an online application available on www.breasthealthday.org for women to identify and commit to positive lifestyle resolutions related to physical activity, healthy diet and maintaining a normal body weight that can help their future breast health. Through the application, women can receive reminders about their commitments and deadlines and get rewarded with Breast Health Day Points that they will be able to display on their profiles on social networks like Facebook.
Women can play an interactive video about healthy choices and share it with friends to encourage them to join the campaign. All participants are being tracked on a global map on the campaign website to show how breast health awareness is growing around the world. It is also possible to print a t-shirt of this year’s campaign by downloading the t-shirt file from the Breast Health Day website.
See our video messages from Susan Knox, Executive Director and Epidemiologist, Professor Carlo La Vecchia, M.D. on www.breasthealthday.org and on Youtube.
Join us on
About Breast Health Day
Europa Donna - The European Breast Cancer Coalition established Breast Health Day as an annual appointment on 15 October to remind girls and women in Europe about the importance of lifestyle factors that can influence their future breast health and help prevent breast cancer and about the role of early detection in fighting breast cancer.
About Europa Donna
Europa Donna - The European Breast Cancer Coalition is a non-profit organisation representing the interests of European women regarding breast cancer to local and national authorities and to institutions of the European Union; the Coalition has affiliated member groups in 45 European countries.
Europa Donna is committed to mobilise women and advocate for
- Improved breast cancer education
- Early detection through mammography screening programmes conducted according to the European guidelines for quality assurance in breast cancer screening and diagnosis
- Optimal treatment and care for breast cancer
References
1 IARC (2002). IARC Handbooks of Cancer Prevention, Volume 6, Weight control and physical activity. Lyon, France: International Agency for Research on Cancer.
Contacts
info@europadonna.org
www.europadonna.org
www.breasthealthday.org
Phone: +39 02 3659 2280
Fax: +39 02 3659 2284
